Swoveralls Comfort Club · July 2023 · Volume 1, Issue 1
Comfortable Thoughts: Welcome to the Swoveralls Comfort Club
By Kyle Bergman, Founder of Swoveralls ·
The short version
Founder Kyle Bergman kicks off the Swoveralls Comfort Club, a monthly letter he calls comfortable thoughts. The goal is to help readers unlock their best comfy life rather than to sell more Swoveralls. This first issue also teases a new product launch and a new comfy community space.
In this issue
- Why Kyle is starting a monthly letter about comfort
- A teaser for a new product launch at the end of the month
- An invite to join the new comfy community waitlist
Hey,
Kyle here, Founder and Chief Swoveralls Officer with a different type of email. I have been thinking about doing something like this for a while now, and I am excited to share a monthly letter with you about comfort.
I guess you could call them comfortable thoughts. This isn't me trying to sell you more Swoveralls, this is me making sure you are unlocking your best comfy life. What does that even mean?
Well, being comfortable can be a...
In other comfy news
- Keep an eye out for an exciting new product launch coming out the end of this month.
- We're launching a comfy community space. Want to be invited? Join the early access waitlist here.
- Kyle's favorite product (that isn't Swoveralls) this month: Sabah. I don't always wear shoes, but when I do, Sabahs are one of my top picks. The craftsmanship, brand story, and of course product quality make this brand a constant source of inspiration for us. You can check 'em out here.
PS: Have any comfort recommendations you'd like to share? Feel free to reply here and let me know. I'd be happy to include it in a future newsletter and of course give ya a shoutout.
PSS: Love this newsletter? Can't stand it? Reply here and let me know and I'll personally get back to you.
Stay Comfy,
Founder, Chief Swoveralls Officer
Key takeaways
- The Swoveralls Comfort Club is a monthly letter from founder Kyle Bergman about comfort, which he calls comfortable thoughts.
- Kyle frames the newsletter as a way to help readers unlock their best comfy life, not as a pitch to buy more Swoveralls.
- The first issue teases a new product launch at the end of the month and invites readers to join a new comfy community space through an early access waitlist.
Frequently asked questions
What is the Swoveralls Comfort Club?
It is a monthly letter from Kyle Bergman, founder of Swoveralls, sharing comfortable thoughts about comfort and living your best comfy life.
Is the Comfort Club newsletter about selling Swoveralls?
No. Kyle writes that it is not about selling more Swoveralls, but about making sure readers are unlocking their best comfy life.