Swoveralls Comfort Club · November 2025 · Volume 3, Issue 8

The Comfort Hack Science Actually Recommends

By Kyle Bergman, Founder of Swoveralls · November 2025

Circa November 2020: leaf pile shoot.

A short ode:

“No one knows how comfortable life can be, when in Swoveralls. Banish the belt, let your shoulders do the work, effortlessly.” Written by my Uncle, Frank Bergman. (Thanks Uncle Frank.)

Hey friend,

It’s Black Friday week, which means your inbox is probably a nightmare right now. Every brand you’ve ever heard of is screaming about sales, deals, and limited-time offers (and we’re guilty too 😬).

This isn’t that email.

Instead, we’re bringing you back to what actually matters: real comfort (the science-backed kind), a comedy show that helps cancer patients, and a simple way to be proud of your whole story without it being political.

Here’s what we’re covering:

• A science-based comfort hack for surviving this chaotic week
• “Cancer Is a Joke,” a comedy benefit on Giving Tuesday (Dec 2nd) featuring Grace Helbig, Sidney Raz, and more
• Brands we love: Power of Too, two flags, one heart, zero politics

Let’s dive in.

The Comfort Hack Science Actually Recommends (Hint: It’s Not Buying More Stuff)

Your inbox is a war zone right now. 40% OFF. DOORBUSTER. EARLY ACCESS. blah blah blah.

According to research from health scientists Emily and Amelia Nagoski (authors of “Burnout”), stress isn’t just mental, it’s deeply physical.

When you’re bombarded with stimuli (like, say, 847 promotional emails), your body goes into a stress response. And scrolling through sales or buying things doesn’t actually complete that cycle. Your nervous system is still activated.

What actually works? Physical movement. Deep breathing. Laughing. Crying. Creative expression. Human connection. Basically, anything that signals to your body “the threat is over, you’re safe now.”

So this week, while every brand is telling you to BUY MORE, I’m telling you: move your body, talk to someone you love, and maybe watch some comedy.

Speaking of which...

Cancer Is a Joke: A Comedy Event That Actually Matters

Remember Elissa Kalver, the founder of We Got This who we featured back in September? She’s throwing an incredible event on Giving Tuesday (December 2nd) called “Cancer Is a Joke”, a comedy fundraiser benefiting the cancer community through WeGotThis.org.

Here’s the lineup so far: Grace Helbig, Mamrie Hart, Sidney Raz, Chris Fleming, Ryan Cabrera, Lucius, and more to come.

And here’s what makes it special: all tickets for cancer patients, survivors, and thrivers are FREE. The event is both a fundraiser (for those live-streaming) and a direct gift to the community (for those attending in person).

If you’re not familiar with We Got This, it’s the first nonprofit gift registry for cancer patients that Elissa created after her Stage 4 breast cancer diagnosis in 2021. It helps patients ask for what they actually need, and helps supporters give gifts that truly help. (You can learn more from their Good Morning America feature and read Elissa’s book, “WE GOT THIS: How I Learned To Thrive With Terminal Cancer.”)

How to support:

>>> Live stream tickets available here <<<

The event will be available on-demand afterward if you can’t watch live.

Laughter literally completes stress cycles (see above science). Supporting the cancer community while watching world-class comedians? Even better.

This is what Giving Tuesday should be about: not sales disguised as charity, but actual humans helping other humans through hard things.

PS - Swoveralls is proudly sponsoring the pre-show (where you will see all of the comics and celebs in Swoveralls) and will be matching every donation during the pre-sale (up to $5,000).

Brands We Love: Power of Too

My good friend and co-founder, Aman, wearing the very first prototype.

I’m a little nervous to share this section because I have a small confession to make: I started another business last week with my friend Aman, and I’m really excited to tell you about it and get your feedback.

Brief background: Aman and I met about 10 years ago (when I was the men’s grooming buyer at Birchbox and managed his “workleisure” brand that we carried). We became fast friends and ever since have stayed close sharing ideas, trading business tips, and more recently sharing Dad of 3 war stories.

Well a couple weeks ago Aman sent me the below text:

Pretty standard exchange between us.

When we spoke, Aman shared with me how it’s a shame that being proud to be American these days has become so politicized in the worst way, and together we created a hypothesis: a lot of folks out there (and maybe reading this) are proud to be American, but are unfortunately nervous to display that patriotism because of how that might portray them (aka as a far right MAGA supporter).

And so we created Power of Too.

Loving where you live and honoring where you’re from shouldn’t be controversial. It should just be... human. You’re proud to be American, but you’re also proud to be from [insert your heritage] TOO.

Power of Too is simple: we create made to order embroidered hats that pair the American flag with your family’s flag. Quiet pride. Zero politics. Two flags, one welcome.

It’s for anyone who wants to wear their whole story, where they live and where they’re from, without it being a statement about anything other than “this is me, this is my family, this is my history, and I’m proud of both.”

What do you think?

If you’re picking up what we’re putting down: head to poweroftoo.com and grab your hat. Use code COMFY for 15% off (because of course I’m giving you a discount, but I swear this newsletter wasn’t secretly a sales pitch).

Don’t see your country? Reply back to this email and we’ll get it up there. We added a handful based on close friend requests but are adding more every week and would be honored to prioritize your request.

Until next time...

The next week or so is going to be loud. Every brand will be shouting at you. Your family might have opinions about the holidays. The world will continue to be...a lot.

But you don’t have to participate in all of it.

You can turn off notifications. You can skip the sales. You can watch a comedy show that helps cancer patients. You can wear a hat that says “I contain multitudes.” You can put on your softest clothes and just...be.

Comfort isn’t always about what you buy. Sometimes it’s about what you choose not to buy into.

Take care of yourselves this week. Move your body. Laugh at something. Connect with someone who gets you. And remember: you don’t owe anyone your stress.

Stay cozy, stay grounded, and please hit reply if you need to tell someone about what you’re not buying this Black Friday. We’re here for it.

Thank you,

Founder | Chief Swoveralls Officer

PS - Seriously though, that cancer + comedy show on December 2nd is going to be incredible. Support if you can. Laugh because you need to. And remember that sometimes the best gift you can give is helping someone else ask for what they need.

PSS - Love this newsletter? Can’t stand it? Reply here and let me know and I’ll personally get back to you. Your feedback is a gift.

PSSS - If you made it this far, you might as well join our facebook group here (the Comfort Club), and special shoutout to comfort coach Mary Elise for helping run the group.