Swoveralls Comfort Club · October 2025 · Volume 3, Issue 7

The Best Comfort Is Communal

By Kyle Bergman, Founder of Swoveralls · October 2025

2019: me jumping into the arms of a random cow on Mulberry Street in Boston.

There’s this thing I’ve noticed that happens when you prioritize comfort: you think it’s going to be this solo, self-indulgent act. Like, comfort is something you do alone, in sweatpant overalls, avoiding the world.

But here’s what I’ve learned after eight years of making the world’s comfiest overalls: the best comfort isn’t just physical. It’s communal.

Think about it. When do you feel most comfortable? Sure, cocooning in soft fabric whilst binging Netflix helps. But we are social animals, and I believe we feel most comfortable when we’re around people who get us. People you don’t have to perform for. People who make you feel like you can show up exactly as you are, messy hair, no makeup, possibly in sweatpant overalls.

Comfort is about lowering your guard. And you can only do that with people (or in spaces) that feel safe.

This month’s newsletter is basically a love letter to that idea. You’re about to meet:

• Matt, who ordered 30 pairs of Swoveralls for his law firm because he wanted his team to feel comfortable. Together.
• Angela, a scientist and teacher who champions freedom of expression, and whose school community rallied after the recent devastating California wildfires.
• Drew, a Swovies customer I randomly met at the Chicago Marathon Expo who made me feel like I’d run into an old friend.

These stories remind me that comfort isn’t selfish, it’s connective. The coziest moments in life? They’re almost always shared.

So this October, I encourage you to pay attention to who makes you feel comfortable. Those are your people.

Because super soft fabric is great (obviously). But soft landings with other humans are the real magic.

Customer Spotlight #1: Matt and the Law Firm That Got Cozy

Sometimes the best things happen when you dance.

A few weeks ago, Matt Kahn tagged us in the above video that absolutely made our day.

There he was with his wife, dancing around their house in their brand new Cosmic Swoveralls, grooving to OMC’s “How Bizarre.” Pure joy. Zero self-consciousness. Just two humans being gloriously comfortable.

We commented that the video made our entire week (because it did), and Matt replied asking if we did custom orders.

Plot twist: Matt is partner at his namesake personal injury law firm in Atlanta, Butler | Kahn.

Before we knew it, we were making 30 pairs of Navy Swoveralls with his firm’s logo screen printed on the front bib. Because apparently, Matt decided that if comfort makes him and his wife this happy at home, why shouldn’t his entire team experience it too?

Thank you Matt (and Matt’s wife) for bringing the funky comfy heat on the gram; it’s an honor to have you as a part of this comfy fam.

Customer Spotlight #2: Angela and the School That Wouldn’t Stay Down

Angela Ribeiro

I need to tell you about Angela Ribeiro.

Angela is a high school science and math teacher at Pasadena Waldorf School in Altadena, California. She has a master’s degree in geology, a minor in astronomy, and wears her Dino Swoveralls to school with matching dinosaur earrings because that’s just who she is.

In January 2025, the Eaton Fire destroyed their school. Completely. Eleven buildings on five acres, 47 years of history, gone.

50 to 60 students, families, colleagues, and alumni lost everything. The entire neighborhood of Altadena was devastated. “Every house, everywhere you look is completely gone,” Angela told me. “The coffee shop, the grocery store, the churches, the local bars, everything.”

But here’s where it gets remarkable.

A family who lived across from the K-8 campus (which burned down) asked their relatives to check on the high school property a few streets over. When they got there, they found spot fires and palm trees burning. They saved one of the properties with a garden hose and camped out for three days to protect it.

The community rallied immediately. The school was only out for two weeks before a local church offered space. They moved to parks, libraries, museums, then spent half the year at a summer camp where classrooms were literally cabins with bunk beds pushed to the side. Every Friday they packed up everything; every Monday they unpacked.

This year, they finally found a more stable temporary home in Eagle Rock, though Angela, as a science teacher, still doesn’t have access to a lab. “It’s challenging,” she says, “but it’s a lot better than what it was.”

What strikes me most about Angela’s story isn’t just the resilience, it’s the realization her youngest students had: “We’re still a school. We’re all still here. I didn’t lose my friends.” They learned that school isn’t buildings and things. It’s people.

The Waldorf philosophy is about teaching kids to be themselves as they go into the world. Angela embodies that every day.

If you want to learn more about Pasadena Waldorf School or their recovery journey, visit pasadenawaldorf.org. National Geographic is doing a story on them coming out this fall. Their high school campus is currently being remediated with hopes of returning home next school year.

Sometimes comfort means soft fabric. Sometimes it means a community that shows up with garden hoses, offers you their church basement, and reminds you that you’re never alone in the hard stuff.

Angela, we’re honored to have you in the comfy fam, and thank you for all that you do. 🦖🚀

Customer Spotlight #3: Drew and the Magic of Meeting in the Wild

Drew & Kyle

Okay, this one’s just pure serendipity.

Last weekend I was in Chicago for the marathon (no I did not run 26.2 in my Swoveralls). The day before the race, I was at the marathon expo picking up my race bib, wearing, you guessed it, Swoveralls.

As I was walking through a booth a guy nodded at me and said,

“Are those Swoveralls?”

I looked up and there was Drew, grinning like we were old friends. “Yes,” I said.

“I’ve got a pair,” he said. I told him I was the founder and we both laughed and shook hands.

Here’s what made it surreal: out of 50,000+ marathon participants at this massive expo, I randomly ran into ONE of our customers. What are the odds?

We talked about running, our mutual love for Swoveralls (obviously), and before long we were talking about getting custom pairs for his whole crew at Wahoo Fitness (an endurance sports tech company where Drew works). It was one of those moments that reminds me why I love what we do. Swoveralls isn’t just a product, it’s become this weird, wonderful community of people who recognize each other in crowds and immediately feel like friends.

Drew, if you’re reading this: thanks for making my Chicago trip even better. Let’s make those Wahoo Fitness customs happen.

And to everyone else: if you ever see someone wearing Swoveralls in the wild, say hi. We’re all part of the same comfy fam. Who knows what magic might happen?

Obligatory Halloween Inspo: Dress Up (Comfortably)

If you look in the dictionary, next to the definition of “working smarter, not harder” is a picture of someone wearing Swoveralls on Halloween.

I’m not going to sit here and tell you you’ll be costume of the year, but comfiest? You betcha. Tag us in your Halloween Swoveralls pics, and we’ll reshare everything. Bonus points if you dress up your pets to match.

Until next time...

October reminded me that the best comfort comes with community. Whether it’s Matt getting his whole law firm cozy, Angela’s school rising from literal ashes through people power, or Drew and me finding each other in a crowd of 50,000, comfort connects us.

This month, think about your communities. Your work crew. Your friend group. Your family. Your neighbors. Who makes you feel safe enough to lower your guard? Who do you feel comfortable being yourself around?

Those are your people. Hold them close.

And if you’re thinking about holiday gifts for your team, your wedding party, or any group that deserves to be ridiculously comfortable together, reach out to us about custom Swoveralls for your crew. Because there’s no better gift than freeing the waistband with your squad.

Thank you,

Founder | Chief Swoveralls Officer

PS - Have any comfort recommendations you’d like to share? Feel free to reply here and let me know. I’d be happy to include it in a future newsletter and of course give ya a shoutout.

PSS - Love this newsletter? Can’t stand it? Reply here and let me know and I’ll personally get back to you. Your feedback is a gift.

PSSS - If you made it this far, you might as well join our facebook group here (the Comfort Club), and special shoutout to comfort coach Mary Elise for helping run the group.