Swoveralls Comfort Club · January 2026 · Volume 4, Issue 1

Why Your Resolutions Failed, and What Actually Works

By Kyle Bergman, Founder of Swoveralls · January 2026

It is January, which means everyone is pretending they are going to become a different person by February. Spoiler: we will not, and that is fine.

Instead of guilt-tripping you about resolutions, we are bringing you two incredible founder customers (one is touring the country doing Gen-X comedy, the other makes dog treats from recycled beer grains), some actually useful research about habit change, and a brand we think you should know about.

Shall we?

Why your resolutions failed (and what actually works)

Real talk: most New Year's resolutions fail by mid-February. Not because you lack willpower, but because willpower is a terrible strategy.

Research from Stanford behavior scientist BJ Fogg (author of "Tiny Habits") shows that lasting change does not come from motivation, it comes from making the behavior stupidly easy.

Here is the framework that actually works:

1. Start absurdly small

Do not resolve to "work out every day." Resolve to do one pushup. One. That is it. You can always do more, but you only committed to one.

2. Attach it to something you already do

"After I pour my morning coffee, I will do one pushup." The existing habit (coffee) triggers the new one (pushup).

3. Celebrate immediately

Do a little fist pump. Say "nice" out loud. Sounds stupid, but your brain needs the dopamine hit to wire the habit.

This works for any habit, drinking more water, meditating, wearing more comfortable clothes (we see you), whatever.

Stop trying to overhaul your entire life. Just make one thing 1% easier and repeat daily.

January does not have to be about punishment. It can just be about showing up slightly differently, one tiny habit at a time.

Customer spotlight #1: Jon Wellington, the Dad Bod Veteran

Meet Jon Wellington, founder of The Dad Bod Veteran, Army veteran, former Boeing corporate guy, and current social media creator who is absolutely crushing it with the Gen-X crowd.

Jon recently ordered four pairs of Swoveralls and made an incredible video featuring him, his Swoveralls, and his Crocs (which I also wear every day, so clearly the man has excellent taste).

Here is what makes Jon special: he is not just creating content, he is hitting a nerve with an entire generation that grew up without smartphones, remembers when MTV played music videos, and refuses to take life too seriously.

After years in corporate at Boeing following his military service, Jon found his voice online and built a community around the dad bod veteran lifestyle. Now he is taking it on the road.

Jon is doing a Gen-X comedy tour with three other Gen-X creators. Check out the dates here, and yes, you can (and should) wear your Swoveralls and hang with Jon.

We are honored to have Jon as part of the comfy fam. Army vet, corporate survivor, comedy tour legend, and a guy who understands that comfort and confidence go hand in hand.

Jon, thank you for your service, your humor, and for repping Swoveralls in Crocs. You are living your best life and we are here for it.

Customer spotlight #2: Tricia Constantine, OG customer and beer-grain dog treat pioneer

Tricia Constandine is an OG. Like, first-ever-tie-dye-pattern OG. You can see her below rocking that original design like the legendary Swoveralls Comfort Coach she is.

But here is what makes Tricia extra cool: she is the founder of The Hoppy Hound, a company that makes dog treats from recycled beer grains and hosts Yappy Hours at dog-friendly bars and breweries.

Read that again. She takes spent grains from breweries (which would otherwise be waste), turns them into healthy dog treats, and throws events where dogs and their humans can socialize at breweries. It is genius, sustainable, and exactly the kind of circular economy innovation we love.

Tricia bartends and hosts regular Yappy Hours at Celestial Beerworks (her home base and one of her grain partners), in addition to her other Hoppy Hound popups around town.

So if you are a dog person, a beer person, or just a person who appreciates creative founders turning waste into something valuable, follow The Hoppy Hound on Instagram: @thehoppyhound

Tricia, you have been with us from the tie-dye days, and we are so proud to watch The Hoppy Hound grow. Keep doing your thing.

Brands we love: EcoStiks

Let me tell you about the most innovative patch I have ever seen, maybe the most innovative patch that has ever existed.

EcoStiks are sticker patches made from recycled water bottles that you can peel, place, and stick anywhere. No stitching. No heat. No hassle. They stick to fabric, water bottles, laptops, basically anything. And they are stretchy, water-resistant, and dishwasher safe.

The founder, Julie, is salt-of-the-earth and genuinely cares about sustainability. Each patch contains 1/4 of a recycled water bottle, they are made from Repreve (the only fabric sticker patch certified with that material), and they are fabricated in the USA.

We have been proud to partner with EcoStiks on a couple of collabs, most recently for the We Got This: Cancer is a Joke comedy benefit. We have more planned for the future because Julie is building something that makes sustainable choices easier than the conventional alternative.

Want to customize your Swoveralls without sewing? Add an EcoStik. Want to repair your favorite jacket? EcoStik. Want to rebrand basically anything? You get it.

Check them out at ecostiks.com, small waves make big waves, and Julia is making waves.

Our favorite holiday is coming: International Sweatpants Day

Next week is International Sweatpants Day, our favorite holiday of the year (obviously).

We will be celebrating all week long with something special, so stay tuned to your inbox and socials.

If you know, you know. If you do not know yet, you are about to find out why this is the best holiday that exists.

Mark your calendars. Prep your comfiest pants. This is happening.

Until next time

January does not have to be about becoming someone new. It can just be about showing up as yourself, maybe 1% more comfortably.

Start small. Attach new habits to old ones. Celebrate tiny wins. And remember that the best version of you is probably the one who is already here, just slightly better rested and wearing softer pants.

We will see you next week for International Sweatpants Day celebrations. It is going to be good.

Stay cozy, stay real, and please hit reply if you are going to Jon's comedy tour or if your dog has tried Hoppy Hound treats. I need to know.

Yours in all the free waistband energy,

Founder, Chief Swoveralls Officer

PS: Jon and Tricia are both founders building something meaningful. If that resonates with you, go follow their work. Founders supporting founders is how good things happen.

PSS: Love this newsletter? Can't stand it? Reply here and let me know and I will personally get back to you. Your feedback is a gift.

PSSS: If you made it this far, you might as well join our facebook group here (the Comfort Club), and special shoutout to comfort coach Mary Elise for helping run the group.